Bloomberg’s Millions Funded an Effective Campaign Against Vaping. Could It Do More Harm Than Good?

In September 2019, Michael Bloomberg, the billionaire philanthropist, and Matthew Myers, president of the nonprofit Campaign for Tobacco-Free Kids, unveiled a $160 million, three-year campaign to end what they described as an epidemic of e-cigarette use among kids.

In a New York Times op-ed, Bloomberg and Myers attacked Big Tobacco for putting young people in serious danger by hooking them on addictive e-cigarettes, which are sold in kid-friendly flavors like cotton candy and gummy bear.

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Published: 2021 By: Marc Gunther , Philantropy.com
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